4 Tools for Business Analytics
21st Century is fast evolving. There’s no more limited set of opportunities - the bargaining power of skilled labour has increased. Hotel bookings, now don’t cost that much. Taxis have reduced the prices. The unions of insecure businesses is at risk. It’s the age of disruption. We now have more respect towards people who are not just hard working, but smart as well. We have reached a point where services disrupt the traditional limited business structures - name it, Uber, Tesla, Oyo, or online investment portals for insurance v/s agencies. Given the ecosystem, empowered by improvements in technology - businesses are going to increase, and hence the need for business analytics. In this blog, we talk about few tools to consider for business analytics.
Wikipedia - business analytics refers to the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning.
A most common case these days is website traffic, and the most common tool is Google Analytics. For example, thesischandigarh.com - the website you are on, gets traffic from all over India. We get this information from Google Analytics Reports, which we have configured with our website.
There are more comprehensive ways to report these days. Below, we discuss some key tools and their ability to enable management to take informed decisions.
It is exceptionally powerful in business because it communicates insights through data visualization. Although great alternatives exist, Tableau Public's million row limit provides a great playground for personal use and the free trial is more than long enough to get you hooked.
A tool for working with messy data: cleaning it; transforming it from one format into another; and extending it with web services and external data.
Manipulate, analyze, and modeling data in an intuitive way through visual programming. Rather than writing blocks of code, you drop nodes onto a canvas and drag connection points between activities.
Google Spreadsheets cooler, larger, and much nerdier cousin. Google Fusion tables is an incredible tool for data analysis, large data-set visualization, and mapping.
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