(Big Data)
An extreme arm of analytics is “predictive analytics” It’s core lies in data mining - which is nothing but a process used to extract usable data from a larger set of any raw data.
This technique is heavily used in thousands of tools available today in digital marketing landscape. You have experienced automatic predictions yourself in Flipkart - the way more similar products are shown to you marked as “based on your history”
Youtube
https://www.youtube.com/watch?v=FZvlScc0FSg